CFP Launches Public Education Campaign

Many certifying agencies ask how to educate the public about the value of using/hiring/requesting a certified professional. The Certified Financial Planner Board of Standards is launching a new campaign to do just that.

The "Let's Make a Plan" campaign, includes "national cable television and online advertising in addition to its print advertising. A public service website – www.LetsMakeaPlan.org – will serve as a core feature of the campaign, where consumers can learn about financial planning, the personalized approach CFP® professionals provide and find a local CFP® professional through a search function."

CFP is reportedly spending nearly $36 million on the four-year campaign. Check out the site.