We Use Search Engine Optimization – Right?

We attended a session at the NOCA conference on marketing for certification programs featuring Don Sorensen from Caveon. He spoke about search engine optimization or the process of increasing (and improving) traffic to a Web site from search engines via natural or “organic” search results for keywords. SEO is something we should all be doing, but are we?

If we’re doing things right, our Web site content should be focused on the key words that we’re using for search terms for engines like Yahoo and Google. But, we also should be updating our content to keep it fresh and relevant. Is SEO part of your annual marketing plan? Do you review and update the keywords annually? Or, was the last time you updated key words when you launched your Web site.

We have good intentions to keep things, like our search engine terms, updated. We should.