Association Boards Improving Metrics

Answering the question “Which metrics are the right ones for my organization?” is imperative for association boards. Whitney Redding addresses this important issue in her recent article, “The Right Metrics for Association Boards,” in Associations Now. Metrics are essential to an organization’s overall performance and choosing the right statistics and indicators to track can be a difficult process, especially during tough financial times. Boards need to identify their priorities and effectively communicate them to staff and other key volunteer leaders

There are countless resources available for associations who want to improve their metrics and make the process easier and less expensive. Creating dashboards, web-based tracking mechanisms and balanced scoreboards are just a few of the products out there.

Ellen McSherry, associate executive director for the New Jersey Society of Certified Public Accountants says in Redding’s article, “Membership engagement is the best association metric for gauging success in accomplishing a mission.”
Associations need to be innovative when it comes to metrics that inform executives of how well the group is doing in areas that are rather difficult to measure.